Published Work & Industry Writing

Industry Writing by Alexandra Bouchard

I’ve spent nearly two decades in the pleasure industry, with my roots in retail and a day-to-day reality of what customers actually ask—and what retailers actually need to sell with confidence. Through Lippurrs, I write about the parts of this business that matter most: customer experience, merchandising choices, staff confidence, brand storytelling, and the Canadian market’s very specific rhythm.

This page is a curated archive of my published work in trade publications and industry platforms. You’ll find the original titles, publication dates, and direct links to each piece below.

Articles

🖊️ Retail Communication & Customer Experience

XBIZ
Equitable Intimacy
January 2026
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XBIZ
How Genuine Connection Drives Retail Success
November 2025
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XBIZ
How Humor Breaks the Ice in Adult Retail
October 2025
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Pulse Magazine
What’s That For? How to Turn Awkward Questions into Curiosity, Confidence and Sales
September 2025
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🖊️ Trends, Desire & Seasonal Retail

Pulse Magazine
The New Year of Desire: Why Sex Chocolates, Aphrodisiacs & Pheromones are set to Define 2026
January/February 2026
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Pulse Magazine
The Future's Loud, but The Classics Still Moan the Sweetest.
November/December 2025
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🖊️ Business, Merchandising & Operations

Pulse Magazine
Why It’s More Than Just Sourcing: Behind the “Click” of Overseas Factory Access
July/August 2025
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Interested in editorial collaborations, training, or retailer education? Reach out through Lippurrs—I'm always up for building work that’s honest, useful, and business-forward. Alex :)